Villain Rebrand
Rebranded Villain Perfume through research-led insights, pitch deck, static and video ads, crafted as part of MastersCamp x Schbang challenge.
Services
Rebranding, Research
Tools
Similar Web, Midjourney, Google Scholar, Canva
Value
Market Research, Creative Direction
Timeline
1 week
An academic-industry project in collaboration with Schbang x MastersCamp, focused on rebranding Villain Perfume to align better with today’s evolving consumer preferences.
I conducted in-depth primary research through surveys and secondary research analyzing current product offerings, pricing, brand personality, and audience demographics.
Based on insights, I developed a refreshed brand personality tailored to modern expectations.
I crafted a comprehensive visual pitch deck, along with a static ad creative and a dynamic video creative, conceptualized and executed end-to-end.
